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MMA sponsor offers $5K for Rousey KO

April 21, 2014 by Jason Cruz Leave a Comment

Bloody Elbow reports that MMA sponsor Americana is offering a fighter $5,000 if they are the first to KO UFC’s women’s bantamweight champ Ronda Rousey.

You may recall that Americana MMA was the same brand that claimed the UFC priced it out of sponsoring three women fighters that were leaving the independent ranks to be a part of the newly forming UFC women’s straw weight (115lb) division.  It appears the reason for the offer is based on Rousey’s statements about Cris “Cyborg” Justino and the lack of a reprimand for them.

Americana MMA would not be the first sponsor willing to motivate a fighter to beat Rousey.  Dynamic Fastener offered Miesha Tate a little more than its standard sponsor payout ($6,500) and a $10,000 bonus if Tate beat  Rousey at UFC 168.

Payout Perspective:

This is a nice bit of PR for Americana MMA.  Although it cannot afford the UFC sponsor fee, it is getting publicity (including this site here) by offering less than what a sponsor normally has to fork over to the UFC.  So, the question is whether the UFC will allow its (independently) contracted fighters to collect on a “bonus” from a sponsor not associated with the UFC.  Alexis Davis may have the first shot at this July 5th.

Filed Under: Public Relations, sponsorships, UFC

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