Welcome to another edition of Payout Perspective. This time around we take a look at UFC 173 at the MGM Grand Garden Arena in Las Vegas, Nevada where T.J. Dillashaw pulled off the upset of Bantamweight Champion Renan Barao. Dillashaw upsets Barao Renan Barao was thought of as one of the best pound for pound […]
Public Relations
WaPo features White for 173 fight week
The Washington Post featured UFC president Dana White in lead up to this Saturday’s PPV. The piece focuses on White’s past and how he’s got to where he is today. The article follows White during UFC 172. The feature does a good job in painting the picture of White’s personality. In addition, it gave the […]
Popeyes Chicken center of PR issue?
Dan Henderson delivered Popeyes Chicken to Daniel Cormier as a joke with the knowledge that Cormier is in the midst of cutting weigh but is fond of the fast food restaurant. However, the seemingly innocuous rib may be seen as a prospective PR gain for opponents of MMA in New York. If you missed it, […]
Fertitta talks expansion, UFC’s continued popularity
Last week Lorenzo Fertitta made an appearance on CNBC’s “Fast Money Halftime Report” where he spoke glowingly about the growth of business overseas including the announcement of The Ultimate Fighter Latin America. Fertitta also touched on other subjects in the brief spot on the program. Among the things Fertitta talked about was the company plans […]
WWE renews with NBC Universal
Variety reports that the WWE has come to terms with NBC Universal and will stay with its USA and SyFy networks. While financial terms have not been disclosed, the decline of its stock price may foreshadow a lower than expected renewal rate. In after-hours trading Thursday, the stock had fallen almost 24% to $15.50. Of […]