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Public Relations

Pettis Wheaties box revealed

December 5, 2014 by Jason Cruz 3 Comments

At a UFC media event this week in lead up to this Saturday’s event, Wheaties unveiled the Anthony Pettis box donning his image.  Pettis won a contest this past summer to determine which next sports star should be the face of the cereal box. Pettis is the first MMA fighter to have his image on […]

Filed Under: Public Relations, sponsorships, UFC

Varner kicks, chokes Phoenix Gorilla in Suns PSA

November 29, 2014 by Jason Cruz Leave a Comment

UFC Lightweight Jamie Varner shot a public service announcement for the Phoenix Suns which aired in the arena during a Phoenix Suns game.  As part of the PSA, Varner promoted the UFC’s upcoming UFC on Fox event in Phoenix. The PSA is the standard general announcement given before most sporting events.  Varner and the Phoenix […]

Filed Under: mainstream, Public Relations, UFC

Bellator fights at Monster Energy event

October 15, 2014 by Jason Cruz Leave a Comment

Bellator announced that it will have four MMA fights at the 2014 Monster Energy Cup in Las Vegas this Saturday, October 18th.  The fights will take place at the entrance to Sam Boyd Stadium where the Supercross event will take place. Via Bellator press release: Bellator MMA and Monster Energy have taken the next step […]

Filed Under: Bellator, Public Relations

Le expected to appeal suspension

October 9, 2014 by Jason Cruz 19 Comments

ESPN reports that Cung Le is expected to appeal his one-year UFC suspension for testing positive for elevated levels of human grown hormone (hGH).  The appeal provides a unique scenario in which a UFC fighter will appeal a drug suspension to the UFC acting in the capacity of regulatory authority. Dana White confirmed that Le […]

Filed Under: contracts, Drug Testing, legal, Public Relations, UFC

Royce Gracie signed by Bellator as Promotional Brand Ambassador

October 8, 2014 by Jason Cruz 5 Comments

Bellator MMA announced on Wednesday that UFC Hall of Famer has become a Promotional Brand Ambassador for the company via press release. Via Bellator Press Release: Known simply as the pioneer of mixed martial arts, Royce Gracie is widely considered the most influential and important figure the sport has seen. Engaging in some of the […]

Filed Under: Bellator, press release, Public Relations, UFC

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