Reebok issued a statement yesterday in support of UFC light heavyweight champ Jon Jones. The UFC clothing partner recently signed an individual sponsor deal with Jones.
Via MMA Junkie:
“We commend Jon for taking the necessary steps to address this issue, and we will support him in any way we can. The status of Jon’s relationship with Reebok has not changed.”
You may recall Jones stating that he lost his Nike deal due to the media day brawl with Daniel Cormier. Then, during a UFC 182 media session, Jones indicated that he misspoke and he actually severed ties with the Beaverton, Oregon company prior to the brawl.
Recently, Jones announced a partnership with Fantasy Sports operator DraftKings. There has not been an official statement on Jones from the company as of yet.
Payout Perspective:
It’s no surprise that Reebok is supporting Jones at this point. The recent deal with the UFC and its individual deal with the light heavyweight champ seems to have solidified its position. It has followed the UFC’s strategy in conveying support for Jones in a time of personal need for him. From a business and PR perspective, it positions the company as sympathetic of an individual with a problem. It also allows for a “rebirth” of sorts when Jones returns.
Good decision NIKE hahahahaha
Nike knows when to hold em and when to fold em.