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Public Relations

UFC 189 world tour set for 8 cities promoting Aldo-McGregor

March 16, 2015 by Jason Cruz 27 Comments

MMA Junkie reports an 8 city press tour to promote the July 11th fight between Conor McGregor and Jose Aldo.  The tour is one of a kind considering it features the company’s 145 pound fighters. The UFC is heavily investing in Conor McGregor once again as he challenges Jose Aldo for the Featherweight title at […]

Filed Under: Public Relations, UFC

Fertitta begins lobbying in Albany

March 12, 2015 by Jason Cruz

MMA Fighting reports on the annual pilgrimage to Albany, New York for the UFC to lobby for the legalization of the sport in the state.  Lorenzo Fertitta has stated that if professional MMA is legalized in the state that it will show its commitment to the fans of New York through an “epic series of […]

Filed Under: New York, Public Relations, regulation, UFC, Zuffa

Jon Jones featured in Reebok shoe launch

March 12, 2015 by Jason Cruz 6 Comments

Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th.  The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion. In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear […]

Filed Under: Public Relations, Reebok, sponsorships, UFC

WSOF signs “Phoenix Jones”

March 11, 2015 by Jason Cruz Leave a Comment

MMA Junkie reports that the World Series of Fighting has signed Ben Fodor (aka “Phoenix Jones”).  Fodor was featured on ESPN this past Sunday night on its Sportscenter telecast. The well-done ESPN feature told the story of Fodor and his reasons for his alter ego, “Phoenix Jones”.  Fodor roams the streets of Seattle in a […]

Filed Under: Public Relations, World Series of Fighting

Silva fails post-fight drug test, 3 other UFC fighters issued penalties by NSAC

February 18, 2015 by Jason Cruz 12 Comments

Four UFC Fighters including Anderson Silva were issued suspensions by the Nevada State Athletic Commission on Tuesday at its monthly meeting.  Notably, it was revealed that Silva failed a second drug test post-fight according to MMA Junkie. Silva tested positive for oxazepam and temazepam which are used to treat anxiety and insomnia.  Junkie reported Silva […]

Filed Under: Drug Testing, Public Relations, UFC

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