One of the storylines for UFC 120 is the burgeoning success of the UFC in the UK. UFC UK president Marshall Zelzanik spoke earlier this week about the possibility of UFC Championship fights being held across the pond. “Obviously, championship fights for the most part are elevated to the pay-per-view cards,” Zelaznik told MMA Junkie, […]
UFC
UFC 120: Storylines
MMAPayout will be taking a look at the storylines heading into UFC 120: Bisping vs. Akiyama, which will be held at the O2 Arena in London, England on Saturday, October 16, 2010. UFC President Dana White talks ‘University of Life’ in Oxford Union address It is 10 years next January since White and his partners, […]
TUF episode No. 5 and UFC Primetime episode 2 ratings
MMA Payout has learned that the fifth episode of TUF earned an average audience of 1.9 million viewers and an overall 1.34 household rating. The 1.9 million viewers is a season high. This week’s TUF garnered a strong 1.93 rating in M18-49 and a 2.2 in M18-34. The quarter hours/ hh rating are as follows: […]
The UFC’s Challenges in China
I recently traveled to China with my fellow MBA students at the Warsaw Sports Marketing Center in order to consult with several sports leagues and firms doing business in the country. Not only was the trip very successful for the Warsaw Center, but I’ve personally returned home with a better understanding of the Chinese consumer […]
Zuffa sues British PPV pirate
The Las Vegas Sun (H/t Bloody Elbow) reports that Zuffa filed a lawsuit in the United States District Court of Nevada on Friday against a British man, Daniel Wallace, for illegally streaming UFC PPVs over the internet. The UFC has filed a temporary restraining order prohibiting Wallace’s website, livevss.tv (associated with livevss.net), from streaming this Saturday’s UFC 120. […]