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Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

UFC will be 3D Thursday

February 28, 2011 by Jason Cruz 5 Comments

MMA Junkie reports that UFC on Versus 3 will be in 3D for the first time in its history. Only those with 3D-capable TV sets through dedicated 3D channels will have the opportunity to see the event in 3D. Via MMA Junkie: “We’re really excited to start broadcasting UFC events in 3D,” UFC President Dana […]

Filed Under: new media, TV, UFC

UFC 127 attendance: 18,186 fans; $3.5 million gate

February 27, 2011 by Jason Cruz 2 Comments

MMA Junkie reports that attendance figures show that UFC 127 drew 18,186 fans for a gate of $3.5 million. UFC exec Marshall Zelaznik made the announcement at the post-UFC 127 press conference. Via MMA Junkie: The numbers marked a significant increase over the $2.5 million reported gate generated by the 17,831 attendees to the UFC’s […]

Filed Under: gate, UFC

Yankee uses MMA to get into shape for spring training

February 24, 2011 by Jason Cruz 2 Comments

WSJ reports that new Yankee Catcher Russell Martin utilized mixed martial arts training to get into shape for spring training. Martin, a native of Montreal, used GSP’s gym to help him get into shape for baseball. Via WSJ: …Martin went over to the gym where Mr. St. Pierre trains, and sought out his world-renowned trainer, […]

Filed Under: UFC

Connecticut considering bill to legalize MMA

February 23, 2011 by Jason Cruz 3 Comments

The Hartford Courant reports that lawmakers are considering the introduction of a bill that would sanction mixed martial arts. Via the Hartford Courant: State Sen. Joan Hartley, a Democrat from Waterbury who co-chairs the public safety committee, asked at a hearing Tuesday how MMA differed from the professional wrestling shows staged by the Connecticut-based World Wrestling […]

Filed Under: regulation, UFC

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