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UFC

UFC all over NYC pre-UFC 128

March 19, 2011 by Jason Cruz Leave a Comment

The UFC is taking advantage of UFC 128 by doing a lot of hype for the event in NYC. Here are several examples: Chuck Liddell joining NYC firefighters to march in the St. Patrick Day’s Parade. Liddell even dyed his beard green for the event.  (H/t Cagewriter) Brandon Vera and Dominick Cruz talking to school […]

Filed Under: Public Relations, TV, UFC

Jones’ “In the Moment” scores 555,000 viewers

March 18, 2011 by Jason Cruz 3 Comments

MMA Junkie reports that Jon Jones’ pre-UFC 128 special, “In the Moment” garnered 555,000 viewers. Jones’ half-hour feature outscored the regular countdown show which drew 406,000 viewers. The success of the special may mean that “In the Moment” specials may return for future events. Payout Perspective: The strong ratings show the popularity of Jones. Even […]

Filed Under: ratings, TV, UFC

Zuffa v. Bellator/Pavia Litigation: Bellator Asserts Claim For Defamation

March 18, 2011 by Justin Klein 6 Comments

Zuffa v. Bellator/Pavia Litigation: Bellator Asserts Claim Against Julian Gregorio for Defamation & Some Theory of Misappropriation Based on Alleged Leak to Zuffa Following up on my coverage of Zuffa’s lawsuit against Bellator and Pavia — — a post with earlier links is here and here is my most recent post on the Court’s denial […]

Filed Under: Bellator, contracts, Featured, legal, UFC, Zuffa

406,000 watch debut of Countdown to UFC 128

March 17, 2011 by Jason Cruz 8 Comments

MMA Junkie reports that 406,000 viewers tuned in to watch “Countdown to UFC 128” on SpikeTV this past Tuesday. The show focused on the main event featuring Mauricio “Shogun” Rua versus Jon Jones. Not to be forgotten, Urijah Faber makes his UFC debut Saturday night versus Eddie Wineland. Payout Perspective: In case you did not […]

Filed Under: ratings, UFC

Jon Jones featured in WSJ, on Spike TV

March 15, 2011 by Jason Cruz 4 Comments

The UFC is getting ready for the reign of Jon Jones as Light Heavyweight Champ. The Wall Street Journal ran a feature on Jones in lieu of his title fight against Mauricio Rua. In addition, Jones will have his own pre-event preview show, “Jon Jones: In the Moment.” From the WSJ article entitled, “Has UFC […]

Filed Under: Public Relations, TV, UFC

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