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UFC

NeuLion-UFC introduce new UFC.tv phone app

November 26, 2011 by Jason Cruz Leave a Comment

NeuLion, Inc. has introduced an all-access mobile phone app for the Android platform. The app allows Android users to stream UFC PPVs. As one might recall, NeuLion and UFC entered into a partnership which would enhance UFC.tv. Here are the features of the UFC.tv app via UFC and NeuLion joint press release: -Live streaming of […]

Filed Under: new media, UFC

UFC 139 Prelims: 1.2 million viewers

November 22, 2011 by Jason Cruz 3 Comments

MMA Junkie reports that the UFC 139 Prelims on Spike TV scored an average of 1.2 million viewers. The pre-PPV fights received a 0.9 household rating and won its time slot among male viewers in the 18-34 demographic. The UFC 139 Prelims were second among males in the 18-49 demographic for the time slot. The […]

Filed Under: ratings, Spike, TV, UFC

Le tops fighter payouts for UFC 139

November 21, 2011 by Jason Cruz 6 Comments

The California State Athletic Commission released the payroll for UFC 139. Notably, Cung Le topped the list of fighter payouts with $350,000. Le also received a $70,000 bonus for being co-fight of the night. The fighter list via MMA Junkie: Dan Henderson: $250,000 (no win bonus) def. Mauricio Rua: $165,000 Wanderlei Silva: $200,000 (no win […]

Filed Under: payouts, UFC

UFC 139: Payout Perspective

November 21, 2011 by Jason Cruz 41 Comments

Welcome to another edition of Payout Perspective. This week we look at UFC 139 at the HP Pavillion in San Jose, California where Dan Henderson defeated Maurico Rua in a 5 round battle. Henderson defeats Rua in instant classic It appeared that Dan Henderson would make short work of Mauricio Rua as it appeared that […]

Filed Under: Featured, gate, pay-per-view, sponsorships, Twitter, UFC

UFC weigh ins provide comedy, branding opportunity

November 19, 2011 by Jason Cruz 1 Comment

UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]

Filed Under: marketing, opinion and analysis, sponsorships, UFC

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