Official energy drink of the UFC, Xyience, will hold a unique event featuring art from UFC notables including Dan Hardy, Mac Danzig and Brittney Palmer. The event will be held the same weekend as UFC 151: Jones v. Henderson. The event, XenArt: the Energy of Art, takes place August 31st in Las Vegas and will […]
UFC
“Ref Cam” debuts this Saturday on Fox
UFC reups with ESPN UK
MMA Junkie reports that the UFC has extended its TV deal with ESPN UK through August 2013. The deal means that the live events will continue on the premium cable channel for viewers in the United Kingdom and Ireland. Via MMA Junkie: The live fights should be welcome news for U.K. fans who have lobbed […]
RYU featured in Sports Business Journal
The Sports Business Journal (subscription required) has a feature on UFC official sponsor RYU. The article is a positive company profile on the company. While RYU is getting some good buzz, SBJ notes that its success will depend on how well the products sell. A selling point for the brand is that the clothing uses […]
Davis in new Sprite commercial
Cage Potato reports that Phil Davis appears in the latest Sprite commercial. The commercial comes at a good time as Davis will be on UFC on Fox this Saturday. Here’s the commercial: On Sprite’s ad campaign, Ad Age writes: The campaign highlights the experience of drinking a Sprite — described as “a unique, sudden hit […]