Cage Potato reports that Phil Davis appears in the latest Sprite commercial. The commercial comes at a good time as Davis will be on UFC on Fox this Saturday. Here’s the commercial: On Sprite’s ad campaign, Ad Age writes: The campaign highlights the experience of drinking a Sprite — described as “a unique, sudden hit […]
UFC
Payout Perspective: UFC-FOX TV Deal Q2/2012 Performance Review
Will MMA ever be an Olympic sport?
MMA Fighting reports on a recent poll which indicates 25% of Americans think Mixed Martial Arts should be an Olympic Sports. The poll which was commissioned by Yahoo! Sports indicates MMA is second only to baseball (33%) in sports people would like to see in the Summer Games. In addition to baseball and MMA, softball […]
UFC 149 Prelims: 1 million viewers
MMA Weekly reports that UFC 149 Prelims on FX drew an average of 1 million viewers. The average viewership ranks below the 1.3 million viewer average for the Prelims on FX. Despite the below average ratings, the prelims featured the best action of the night as it produced the Fight of the Night (Caraway and […]
UFC 149: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the much maligned card of UFC 149 from Calgary (dramatic Lance Storm pause) Alberta, Canada. In the main event Renan Barao defeated Urijah Faber to win the interim Bantamweight title. Barao dominates Faber Same game plan, same result. Renan Barao dominated […]