As many MMA fans watched Vitor Belfort battle Dan Henderson once again Saturday night, his dealings with the press leading up to UFC Fight Night 77 have been interesting to say the least. Belfort’s attempt to manage the media is just one of three interesting shots at controlling media perceptions. Deadspin and Bloody Elbow released […]
UFC
Rousey signs on with Monster Energy Drink
Ronda Rousey has signed an endorsement deal with Monster Energy Drink. The news comes ahead of her fight next week against Holly Holm. Notably, Rousey sported a Monster logo on her official Reebok kit at UFC 190. Financial terms of the deal were not disclosed. In addition to Rousey, Donald Cerrone, Conor McGregor and Daniel […]
TUF 22 Episode 7 draws lowest rating of season
TUF 22 drew an average viewership of just 379,000 on FS1 Wednesday night per Sports TV Ratings. It’s the lowest live viewership of the season. TUF 22 just came back from a week’s hiatus due to the World Series. The NBA on ESPN featuring New York and Cleveland in game 1 drew 2.296 million viewers […]
Jon Jones signs sponsor deal with GAT
Jon Jones has signed a new sponsorship deal with GAT, a sports nutrition products company. It is the first sponsorship deal since Jones was reinstated by the UFC. Jones will become the first MMA fighter to be sponsored by the company which caters to bodybuilders and fitness enthusiasts. You may recall that Jones lost all […]
New York files appeal brief addressing Zuffa claims
On Wednesday, the State of New York filed its brief in opposition to the appeal filed by the UFC in the Second Circuit Court of Appeals. New York addresses Zuffa’s contentions related to its appeal related to the Southern District Court of New York’s dismissal of Zuffa’s lawsuit last March. The two primary claims related […]