Welcome to another edition of Payout Perspective! We’ll be taking a look at UFC 123: Jackson vs. Machida that was held at The Palace at Auburn Hills just outside Detroit, Michigan on Saturday, November 20th. In addition to the light heavyweight showdown between former champions Jackson and Machida, the event also featured the rubber match […]
pay-per-view
Pacquiao Payout: PPV numbers and other observations
According to early estimates, PPV buys for the Margarito/Pacquiao fight were estimated at 1.4 million viewers. This is double the amount for Pacquiao’s fight with Joshua Clottey in March. It also is the number for the Floyd Mayweather/Shane Mosley fight in June. Lance Pugmire of the LA Times posted a tweet stating that the attendance […]
The UFC’s Roadmap in China: Long-Term
The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]
UFC 121: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’re taking a look at UFC 121: Lesnar vs Velasquez which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event featured a heavyweight title clash between Brock Lesnar and Cain Velasquez, but also featured the debut of Jake Shields in […]
UFC Title bouts in the UK in the near future?
One of the storylines for UFC 120 is the burgeoning success of the UFC in the UK. UFC UK president Marshall Zelzanik spoke earlier this week about the possibility of UFC Championship fights being held across the pond. “Obviously, championship fights for the most part are elevated to the pay-per-view cards,” Zelaznik told MMA Junkie, […]