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pay-per-view

The Price It Takes: How much does it cost to be an MMA fan?

September 6, 2010 by Jason Cruz 11 Comments

On this Labor Day, MMA Payout takes a look at how much of your hard-earned money you can spend on being a fan. UFC 118 was the company’s sixth of the year with four more to go. PPVs buys are an essential part of UFC’s growth.  With the internet and hype shows on SpikeTV like […]

Filed Under: merchandise, opinion and analysis, pay-per-view

UFC 118: Payout Perspective

August 30, 2010 by Kelsey Philpott 21 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 118: Edgar vs. Penn II, which was held at the TD BankNorth Garden in Boston, Massachusetts on Saturday, August 28th, 2010. Edgar Stymies Penn, Maynard Awaits Frankie Edgar proved that UFC 112 was not a fluke with his dominating […]

Filed Under: Blue Book, Featured, gate, marketing, pay-per-view, UFC

Shine Fights give fans chance to pick matchups for PPV

August 24, 2010 by Jason Cruz 1 Comment

Shine Fights announced that its fans will have the chance to vote online to decide first round match-ups for its eight man, one night lightweight grand prix tournament on September 10th. The fights will be on PPV. From MMA Fan House: Shine Fights announced its lightweight tournament earlier this month and has added a wrinkle […]

Filed Under: marketing, pay-per-view, Shine Fights, WWE

Tapout and Fathom Co-Promoting for UFC 118

August 23, 2010 by Kelsey Philpott 1 Comment

Tapout Clothing and Fathom Events will partner to host the new UFC 4-Pack promotion at UFC 118. Purchasers of four tickets to UFC 118 at any Fathom Events-sponsored showing in the U.S. will be eligible to receive a free Tapout t-shirt. Payout Perspective: Co-promotions are probably under-utilized in sports today, but I tend to think […]

Filed Under: marketing, pay-per-view, sponsorships, Tapout, UFC

UFC 117: ~600,000 PPV Buys

August 17, 2010 by Kelsey Philpott 8 Comments

The Figure Four Weekly is reporting that trending numbers for UFC 117 were off and the early estimates coming in from cable companies now peg the event closer to 600,000 PPV buys. UFC staff was told early last week that the UFC 117 numbers were looking to be just under 600,000 buys, significantly down from […]

Filed Under: pay-per-view, UFC

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