Welcome to another edition of Payout Perspective. This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]
opinion and analysis
The marketing of Liz Carmouche
UFC 157 will go down as a historical night for the company regardless of the PPV buys. For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche. While we all know about Rousey, Carmouche is a compelling story that complements the company’s first foray into women’s MMA. […]
UFC 156: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 156 from the Mandalay Bay Events Center from Las Vegas, Nevada. Aldo sends Edgar to third straight loss Thud. The leg kicks of Jose Aldo last night were reminiscent of those he delivered to Urijah Faber at WEC 48 which […]
Rousey to UFC?
MMA Fighting reports on Dana White’s interview with Sports Illustrated on Tuesday where he indicated that women’s MMA will be heading to the UFC. The reason for the move is due to Strikeforce Women’s Champ Ronda Rousey. White was an opponent of women’s MMA in the UFC and affirmed his position when Zuffa purchased Strikeforce. […]
What to learn from the Jeremy Stephens situation
Does the UFC need a crisis communications department? Last Friday showed that the UFC has not learned from its mistakes when it comes to addressing an emergent situation. Friday night’s UFC on FX 5’s event was marred by Jeremy Stephens as he was arrested the morning of his fight on an outstanding warrant. Despite his […]
