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opinion and analysis

UFC 156: Payout Perspective

February 4, 2013 by Jason Cruz 10 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 156 from the Mandalay Bay Events Center from Las Vegas, Nevada. Aldo sends Edgar to third straight loss Thud.  The leg kicks of Jose Aldo last night were reminiscent of those he delivered to Urijah Faber at WEC 48 which […]

Filed Under: Featured, gate, opinion and analysis, pay-per-view, sponsorships, UFC, WEC

Rousey to UFC?

October 25, 2012 by Jason Cruz 2 Comments

MMA Fighting reports on Dana White’s interview with Sports Illustrated on Tuesday where he indicated that women’s MMA will be heading to the UFC.  The reason for the move is due to Strikeforce Women’s Champ Ronda Rousey. White was an opponent of women’s MMA in the UFC and affirmed his position when Zuffa purchased Strikeforce.  […]

Filed Under: opinion and analysis, Strikeforce, UFC

What to learn from the Jeremy Stephens situation

October 10, 2012 by Jason Cruz 4 Comments

Does the UFC need a crisis communications department?  Last Friday showed that the UFC has not learned from its mistakes when it comes to addressing an emergent situation. Friday night’s UFC on FX 5’s event was marred by Jeremy Stephens as he was arrested the morning of his fight on an outstanding warrant.  Despite his […]

Filed Under: Featured, opinion and analysis, Public Relations, UFC

White interview explains UFC 151 cancellation

September 9, 2012 by Jason Cruz 8 Comments

Dana White’s recent appearance on Fuel TV to explain the UFC 151 cancellation gave some perspective on his comments toward Jon Jones.  Without truly admitting fault, he indicated that he was not mad at Jones and attributed some level of fault toward Henderson. In his interview with Ariel Helwani, a toned down White stated that […]

Filed Under: opinion and analysis, Public Relations, UFC

Payout Perspective: UFC-FOX TV Deal Q2/2012 Performance Review

July 27, 2012 by MMAPayout Moderator 12 Comments

Last year, UFC and FOX announced a huge 7 year TV deal worth as much as $90-$100 million per year, which would move UFC programming from Spike TV to FOX, FX, FSN’s, and Fuel TV. Now that 2012 Q1 & Q2 are in the books, we look back and analyze what type of impact UFC […]

Filed Under: Featured, FOX, opinion and analysis, ratings, TUF, TV, UFC

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