Can Zuffa have YouTube take down a video of Nick Diaz being told by a UFC official that the Quebec Athletic Commission would grant the fighters a 0.9 pound allowance of the mandatory 170 pound weight limit? Short Answer: Yes. The UFC’s decision to take down the video of UFC Senior Vice President of Business […]
opinion and analysis
Chris Camozzi takes stand against lowball fight sponsor offers
Chris Camozzi made some headlines pre-UFC 158 with a blog post which outlined a pattern of low offers made by sponsors. Camozzi called out the fighters and managers that take low offers which lower the standard for everyone. Camozzi wrote that despite UFC 158 being a big card it did not mean a windfall when […]
Media Relations 101 – Nick Diaz
Most media and fans think pre-fight press/teleconferences are pretty boring with media asking formulated questions and the fighters answering with formulaic answers. This goes out the window with Nick Diaz. Diaz went on a verbal tirade last week at the teleconference at no one and everyone at the same time. While he expressed disdain for […]
UFC 157: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]
The marketing of Liz Carmouche
UFC 157 will go down as a historical night for the company regardless of the PPV buys. For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche. While we all know about Rousey, Carmouche is a compelling story that complements the company’s first foray into women’s MMA. […]