Sportico reports that’s the UFC has inked a media rights deal in China valued in the ‘high eight figures.’ The deal expands the company’s footprint in the country and has the potential for further financial growth. The UFC entered into a 5-year partnership with Chinese digital media company Migu. Previously, the UFC signed a 6-year […]
media
Joe Rogan signs licensing deal with Spotify reportedly worth over $100M
The Wall Street Journal reports that Joe Rogan has signed an exclusive licensing deal with Spotify reportedly worth more than $100 million. The podcast will be available on Spotify’s free and premium tiers. The Joe Rogan Experience is one of the largest and most lucrative podcasts in the business. The deal means that his podcast […]
MMA Payout Year in Review: No. 3 – UFC signs media rights deal with ESPN
UFC 229: Payout Perspective
Welcome to another edition of Payout Perspective. This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas. Khabib submits Conor, brawl ensues You’ve likely read all about the post-fight brawl. Despite MMA fan that like to downplay the incident, this was not how […]
ESPN and Top Rank Boxing extend media deal
ESPN and Top Rank have extended their agreement through 2025 which will have 54 boxing events across ESPN outlets. According to multiple reports, shoulder programming was key to the extension which started last summer. The hope was that the additional should programming would help raise the profile of the boxers. Dan Rafael of ESPN notes […]