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media

Helwani departing ESPN

June 6, 2021 by Jason Cruz Leave a Comment

Ariel Helwani is leaving ESPN per the MMA reporter in a social media post.  Helwani will be leaving the network on June 15th after three years with the company where he was an MMA reporter and branched out to NBA sideline reporter. The NY Post indicated that a deal was in place with the Action […]

Filed Under: contracts, media, UFC

UFC signs media deal in China

February 24, 2021 by Jason Cruz Leave a Comment

Sportico reports that’s the UFC has inked a media rights deal in China valued in the ‘high eight figures.’ The deal expands the company’s footprint in the country and has the potential for further financial growth. The UFC entered into a 5-year partnership with Chinese digital media company Migu.  Previously, the UFC signed a 6-year […]

Filed Under: media, UFC

Joe Rogan signs licensing deal with Spotify reportedly worth over $100M

May 19, 2020 by Jason Cruz Leave a Comment

The Wall Street Journal reports that Joe Rogan has signed an exclusive licensing deal with Spotify reportedly worth more than $100 million.  The podcast will be available on Spotify’s free and premium tiers.  The Joe Rogan Experience is one of the largest and most lucrative podcasts in the business. The deal means that his podcast […]

Filed Under: licensing, media, UFC

MMA Payout Year in Review: No. 3 – UFC signs media rights deal with ESPN

December 30, 2018 by Jason Cruz Leave a Comment

The UFC will move to ESPN starting in 2019 as it signed a deal with the network this past May.  This also brought the end of the 7-year deal with Fox as its first network media rights deal. ESPN paid $1.5 billion for the next five years starting in 2019 for its television and digital […]

Filed Under: Featured, media, UFC

UFC 229: Payout Perspective

October 9, 2018 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective.  This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas. Khabib submits Conor, brawl ensues You’ve likely read all about the post-fight brawl.  Despite MMA fan that like to downplay the incident, this was not how […]

Filed Under: Attendance, bonuses, Featured, gate, mainstream, marketing, Mayweather-McGregor, media, Modelo, Monster Energy, Nemiroff, P3, pay-per-view, payouts, PPV History, ratings, sponsorships, Tickets, UFC, Zuffa

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The UFC’s undying loyalty to Trump

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If I earned a UFC bonus on Sunday I’d cash out now

Kyle Griffin @kylegriffin1

Trump's family crypto business is expected to soon be allowed to operate like a bank — a decision, made by the Trump administration, that would give U.S. companies a new route to steer money to the president.

"For the first time in history, a president is leaning on a bank

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Lmao! Kiss my ass Hunter Campbell 😜

Absolutely true

Mike is right

MMA Junkie @MMAJunkie

Michael Bisping scolds Pereira for 'crying' about Gane loss: 'Not a good look' https://mmajunkie.usatoday.com/story/sports/ufc/2026/06/19/ufc-white-house-michael-bisping-opinion-alex-pereira-reaction-ciryl-gane-loss-bad-look/90618307007/?taid=6a35828bfbb36b00014b16b4&utm_campaign=trueanthem&utm_medium=trueanthem&utm_source=twitter

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The UFC event has destroyed the grass on the Ellipse in front of the White House.

REUTERS/Aaron Schwartz

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