Welcome to another edition of Payout Perspective. This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas. Khabib submits Conor, brawl ensues You’ve likely read all about the post-fight brawl. Despite MMA fan that like to downplay the incident, this was not how […]
Mayweather-McGregor
2017: The year in boxing
2017 was a great year for boxing which saw some great fights and the spectacle that was Mayweather-McGregor. The year started off with the talk about Mayweather-McGregor as the UFC’s lightweight champion stirred the pot by going on a rant on Instagram where he wrote “F*** the UFC.” Dana White warned that if Conor went […]
MPO Year in Review: No. 1 The Money Fight
MMA Payout’s business story of the year is likely everyone else’s big news of the year: The Money Fight which saw Conor McGregor make his debut in the ring against Floyd Mayweather. What many thought would never happened at the beginning of 2017 actually came together rather quickly as the two squared off the last […]
McGregor tops social media athletes for 2017
The Sports Business Journal reports that Conor McGregor is the “most valuable athlete” on social media for 2017. Despite no UFC fights this year, his boxing match against Floyd Mayweather was a smash on PPV and the overall August event raked in $600 million per Showtime. According to media analytics firm, MVPIndex, McGregor topped all […]
Showtime announces Mayweather-McGregor draws 4.3 million domestic PPV buys
On Thursday, Showtime announced that the official domestic PPV buys for August’s Mayweather-McGregor fight drew 4.3 million PPV buys which fell short of the record set by Mayweather against Manny Pacquiao in May 2015. Showtime also announced that it drew over $600 million in total revenue. The Mayweather-McGregor fight was second biggest gate ever with […]