Las Vegas – The long hard road that leads to the mainstream acceptance of mixed martial arts has seemingly been becoming much easier of late, whether it be a Microsoft commercial featuring Rashad Evans or video game’s featuring Randy Couture and Gina Carrano, the sport is fast becoming acceptable where before it was once dismissed […]
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“UFC 2009: Undisputed” Coming Together
Yesterday, it was confirmed by IGN.com that Rashad Evans will be included in the UFC’s latest videogame venture, UFC 2009 Undisputed. In the last month, the likes of Brock Lesnar, Kenny Florian, and Joe Stevenson have also been added to the growing roster of fighters that is expected to reach well over 80. When reached by […]
Promoter’s Spotlight: Maximum Fighting Championship
I have talked a lot on this website about mismanagement in MMA and have been somewhat vindicated by recent events within the industry. However, while I remain convinced that there is no need to panic, some are still sitting on the fence. As a result, I have set out to demonstrate that there is a […]
Shamrock Inc: Frank Talks Business and Brand Building
Despite having only six fights in the past nine years – all of them outside the UFC – Frank Shamrock has kept his name recognition high and built a multi-faceted business with almost 30 full-time employees. In a recent interview with MMAPayout.com, Shamrock described his keys to success, while offering some advice to anyone hoping […]
EliteXC: A Lesson in Expectations Management
There are many golden rules within the business world, but in regards to selling yourself, your company, or your product, none are more important than this: never over-sell, never over-hype, never over-promise. It’s basic expectations theory. When an organization makes a promise, they set an invisible bar of expectations within the minds of their customers. […]