Leave it to fight promoter Roy Englebrecht to take advantage of every possible way to sell tickets or get people to his shows, and the current Cash For Clunkers program is no exception. Adding a new wrinkle to the present Government program, Englebrecht announced today that for this Saturday’s, August 15th SummerFist 3 Mixed Martial […]
marketing
Sports Video Game Marketing Parallels
Sports Illustrated and EA Sports have combined to create a very intriguing value proposition for consumers: buy one-year subscription to SI magazine and receive this year’s Madden 10 video game (on any console) and an NFL history documentary for FREE with any paid order. No, I am not an employee of either SI or EA Sports; […]
UFC, Strikeforce, and the Law of Fellowship
Selected quotations from Chapter 11, The Law of Fellowship in The 22 Immutable Laws of Branding by Al and Laura Ries: In order to build the category, a brand should welcome other brands. Greed often gets in the way of common sense. Not only should the dominant brand tolerate competitors, it should welcome them. The […]
TUF 9 Finale: EA Makes Curious Appearance
By Kelsey Philpott Did anyone else notice the curious appearance of the EA Sports: Fight Night Round 4 banner on the Octagon mat during the latest TUF Finale? It’s really a no-brainer from EA’s perspective, because they’re trying to tap into that 18-34 year-old demo which is bound to have some cross-over appeal with boxing […]
Punitive Decision Making in MMA: How To Handle The Grease
This is a subject I’ve wanted to write about for sometime now and as it happens, UFC 94 provided the proper timing and context for me to do so. The following is an article I wrote for maximumfighting.com earlier this week: The fight between Georges St-Pierre and BJ Penn this past weekend was many things […]