Dan Hardy fired this salvo in the direction of Georges St-Pierre earlier this week at a press conference promoting the event, and expect the frequency of these to only increase as we approach March 27th: (Video courtesy of MMA Fanhouse) Payout Perspective: There are three things that will draw people to a title fight: 1.) The […]
marketing
Subdued Penn Talks Sanchez Fight
BJ Penn was saying all the right things in his recent pre-fight interview in Memphis this week, and this subdued nature was certainly in sharp contrast to the outlandish BJ Penn hype machine that we’ve seen previously. Courtesy of MMAWeekly: “I’m not here to criticize him or anything,” he said. “But when I see that kind […]
First UFC Gym Opens in California
The San Francisco Chronicle has the details surrounding the official opening of the first UFC Gym in Concord, California. The UFC took its most recent step to expand its brand last week with the opening of its first gym in Concord and, while the new venture has certainly appealed to UFC fans eager to train […]
MMA Demographic: Young, Wealthy, High-Tech
A recent study published by Scarborough Sports Marketing reveals some additional insight into what we already know about the MMA demographic: MMA Fans are Avid Technology, Automotive and Retail Consumers http://www.scarboroughsportsmarketing.com/ NEW YORK, Nov. 23 /PRNewswire/ — Mixed Martial Arts (MMA), a sport combining boxing and martial arts, is attracting young, well-established, high-tech consumers, […]
Spencer on UA-GSP Deal, Frankie Edgar, MMA Business
MMAPayout.com had the pleasure of sitting down with Shari Spencer, President of GSP Enterprises, earlier today to talk about George St-Pierre’s latest endorsement with apparel maker Under Armour. KP: Looking at this deal between UA and GSP – there are so many sides to it: the GSP side, the Under Armour side, and the sport […]