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Bud Light Canada unveils video featuring GSP

November 1, 2017 by Jason Cruz Leave a Comment

Bud Light Canada unveiled a video on twitter featuring Georges St Pierre which features the former UFC champ in a faux fight simulation of UFC 217.  The video pokes fun at GSP’s opponent Michael Bisping. 👊👊💥 @GeorgesStPierre is back! See what it’s like to take him on as he gets ready to be champion again […]

Filed Under: mainstream, marketing, UFC

Payout Perspective: The Money Fight

September 4, 2017 by Jason Cruz Leave a Comment

Welcome to a special edition of Payout Perspective.  Almost a week later, but we are still talking about The Money Fight that took place August 26th at the T-Mobile Arena. Mayweather stops McGregor in 10 Floyd Mayweather waited it out.  As most believed, he tested out Conor McGregor for the first couple around before going […]

Filed Under: Ali Act, boxing, Boxing vs. MMA, Featured, legal, mainstream, marketing, Mayweather-McGregor

Battle of the Network Stars returns to ABC with Rousey as a team captain

May 30, 2017 by Jason Cruz Leave a Comment

Vulture.com reports that Ronda Rousey will be one of the permanent captains for the revival of the Battle of the Network stars.  Retired NFL player with the Dallas Cowboys, DeMarcus Ware will serve as the other captain. The original show aired on ABC from 1976-1988 and pitted stars from each of the three big networks […]

Filed Under: mainstream, TV, UFC

3 UFC fighters on ESPN World Fame List

May 30, 2017 by Jason Cruz Leave a Comment

Anderson Silva, Conor McGregor and Ronda Rousey have landed on ESPN’s top 100 list of most famous sports stars.  The second-edition of the list is based on endorsements, social media and google search popularity. The UFC Lightweight champion comes in at number 25.  The article lists McGregor as having $4 million in endorsements.  This might […]

Filed Under: mainstream, UFC

Beats By Dre signs Conor McGregor

May 29, 2017 by Jason Cruz Leave a Comment

Beats By Dre has signed Conor McGregor to an endorsement deal.  McGregor joins the list of athletes that the headphone company is signing. You might recall that McGregor was one of several athletes that was featured in a Beats By Dre commercial in December.  His partnership with the company is now official. In addition to […]

Filed Under: mainstream, marketing, UFC

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The UFC’s undying loyalty to Trump

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If I earned a UFC bonus on Sunday I’d cash out now

Kyle Griffin @kylegriffin1

Trump's family crypto business is expected to soon be allowed to operate like a bank — a decision, made by the Trump administration, that would give U.S. companies a new route to steer money to the president.

"For the first time in history, a president is leaning on a bank

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Lmao! Kiss my ass Hunter Campbell 😜

Absolutely true

Mike is right

MMA Junkie @MMAJunkie

Michael Bisping scolds Pereira for 'crying' about Gane loss: 'Not a good look' https://mmajunkie.usatoday.com/story/sports/ufc/2026/06/19/ufc-white-house-michael-bisping-opinion-alex-pereira-reaction-ciryl-gane-loss-bad-look/90618307007/?taid=6a35828bfbb36b00014b16b4&utm_campaign=trueanthem&utm_medium=trueanthem&utm_source=twitter

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The UFC event has destroyed the grass on the Ellipse in front of the White House.

REUTERS/Aaron Schwartz

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