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Coker invites Streep to Bellator 170

January 8, 2017 by Jason Cruz 5 Comments

Jumping on the possibility of receiving mainstream possibility from an off-hand remark made by Meryl Streep during her acceptance speech at The Golden Globes Sunday night, Scott Coker sent out an invitation for her to attend Bellator’s event on January 21st. Streep, making a statement with her speech on immigration, made a flippant remark that […]

Filed Under: Bellator, mainstream

McGregor in latest Beats By Dre Ad

December 11, 2016 by Jason Cruz Leave a Comment

Conor McGregor is featured in the latest Beats headphones commercial.  The UFC lightweight champion is featured along with other athletes including LeBron James and Serena Williams with the companies new Be Heard campaign. Footage of McGregor is used in the commercial as he is interspersed in the athlete montage. Payout Perspective: Although the UFC’s headphone […]

Filed Under: mainstream, UFC

Ronda Rousey in new Pantene marketing campaign

December 7, 2016 by Jason Cruz 1 Comment

Ronda Rousey will be a part of a new marketing campaign with Procter & Gamble’s Pantene brand.  The campaign is a play on Pantene’s “Don’t Hate Me Because I’m Beautiful” campaign in the 1980s. In the television ad, Rousey states, “Don’t Hate Me Because I’m Strong.” Partnering w/ @Pantene to show how beautiful strong women […]

Filed Under: mainstream, UFC

Greg Hardy embarks on MMA career

October 11, 2016 by Jason Cruz 6 Comments

MMA Fighting reports that former Dallas Cowboy and Carolina Panther Defensive End Greg Hardy is transitioning into mixed martial arts. The 28-year-old Hardy does not have a background in martial arts but has been training for several months in the Dallas-Fort Worth area.  Hardy missed most of the 2014 NFL season due to a domestic […]

Filed Under: mainstream

White states Rousey is biggest UFC star

October 4, 2016 by Jason Cruz 6 Comments

In a recent radio interview, Dana White stated that Ronda Rousey is the biggest star in UFC history.  The proclamation would seemingly go against the numbers (PPV, attendance, gate) which would show Conor McGregor as the biggest star. White was emphatic with his praise of Rousey stating that she was, “by far the biggest star […]

Filed Under: mainstream, UFC

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