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UFC 126: Payout Perspective

February 8, 2011 by Jason Cruz 8 Comments

Welcome to another addition of Payout Perspective. Today we look at UFC 126 held in Las Vegas, Nevada. The Super Bowl weekend show featured a trio of fights: the much-anticipated Anderson Silva facing Vito Belfort, Forrest Griffin taking on Rich Franklin and Jon “Bones” Jones faced Ryan Bader. Silva KOs Belfort After an intense weigh-in face off […]

Filed Under: booking, Featured, gate, marketing, new media, pay-per-view, payouts, social media, sponsorships, Twitter, UFC, xyience

Strikeforce: Diaz vs Cyborg Payout Perspective

February 1, 2011 by MMAPayout Moderator 31 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the Showtime event headlined by Strikeforce Welterweight champion Nick Diaz, as he made his return to the cage against Brazilian Chute Boxe member and challenger Evangelista “Cyborg” Santos. The event took place at the HP Pavilion in San Jose, California and […]

Filed Under: Featured, opinion and analysis, social media, Strikeforce, TV, Twitter

The Sports TV Landscape

January 20, 2011 by Kelsey Philpott 10 Comments

Television is inherently competitive. There are a limited number of viewers and nearly limitless viewing options. Those that succeed do so on the basis of consistent and engaging content that drives viewership. Thus, the latest shift in the industry towards dual revenue (advertising and carriage fees) is born as much out of a necessity to fund […]

Filed Under: Featured, ratings, TV, Zuffa

UFC 125: Payout Perspective

January 2, 2011 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking at look at UFC 125: Resolution which was held on January 1, 2011 at the MGM Grand in Las Vegas Nevada. The event featured a lightweight title fight between Frankie Edgar and Gray Maynard, but the likes of Chris Leben, Brian Stann, Thiago […]

Filed Under: Featured, mainstream, marketing, pay-per-view, sponsorships, TV, UFC

WEC 53: Payout Perspective

December 21, 2010 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]

Filed Under: Dethrone, Featured, gate, ratings, sponsorships, Twitter, UFC, WEC

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