Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 120: Bisping vs. Akiyama that was held on Saturday, October 16th from the O2 Arena in London, England. In addition to Bisping vs. Akiyama, the event featured a host of British and European fighters including Dan Hardy, John Hathaway, […]
Featured
The UFC’s Challenges in China
I recently traveled to China with my fellow MBA students at the Warsaw Sports Marketing Center in order to consult with several sports leagues and firms doing business in the country. Not only was the trip very successful for the Warsaw Center, but I’ve personally returned home with a better understanding of the Chinese consumer […]
The State of the UFC Address
There’s a lot of misinformation circulating around the MMA community in regards to the state of the UFC, so I’d like to provide a little payout perspective on the hot button issues that currently have some folks troubled. UFC TV Ratings and PPV Buyrates Simply put: the PPV buyrates are up and the TV ratings […]
Interview with FightMetric creator Rami Genauer
MMA Payout had the opportunity to get in touch with Fightmetric creator Rami Genauer. He was gracious enough to answer some questions about his company. Earlier this month, Fightmetric was chosen as the stat provider of choice by the UFC. 1. What is your background? My educational background is in political science and media studies, […]
UFC 119: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 119: Mir vs. Cro Cop which was held at the Conseco Fieldhouse in Indianapolis, Indiana on September 25th. The event was headlined by a heavyweight tilt between former UFC Champ Frank Mir and Pride OWGP Champ Mirko Cro Cop. […]