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Bud Light renews sponsorship deal with UFC

April 6, 2011 by Jason Cruz 2 Comments

The UFC announced that beer sponsor Bud Light has renewed its sponsorship with the UFC to remain the official beer of the UFC. The multi-year agreement will keep Bud Light in the center of the Octagon at UFC events. Via UFC press release: Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, […]

Filed Under: Featured, marketing, sponsorships, UFC

M-1 Challenge 24 – Showtime Debut: Payout Perspective

April 1, 2011 by MMAPayout Moderator 8 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at M-1 Challenge 24: Damkovsky vs Figueroa, which made its solo promotional debut with Showtime last Friday night. The event was headlined by M-1 Lightweight champ, Artiom Damkovsky taking on title challenger Jose Figueroa, who is a member of American Top […]

Filed Under: Featured, M-1 Global, ratings, TV

UFC Fight Night Seattle: Payout Perspective

March 28, 2011 by Jason Cruz 5 Comments

Welcome to a special edition of Payout Perspective featuring UFC Fight Night from the KeyArena in Seattle, Washington. The main event featured Phil “Mr. Wonderful” Davis versus Antonio Rogerio Noguiera. MMA Payout was on the scene. The first fight started at 2:45pm. Even with an early start time, there were a considerable amount of fans in […]

Filed Under: Featured, gate, sponsorships, UFC

UFC 127, 128 PPV Buyrate Updates

March 25, 2011 by MMAPayout Moderator 4 Comments

Dave Meltzer of the Wrestling Observer (paid subscription) passes along the latest trending estimate for UFC 128: Shogun vs Jones: Our earliest PPV estimates, and keep in mind anything this early is just an estimate, have ranged from 415,000 to 470,000, with the average being 445,000. If those numbers hold up, that would be considerably […]

Filed Under: Featured, pay-per-view, UFC

Exploring Why SVSE Walked Away from Strikeforce & MMA

March 24, 2011 by MMAPayout Moderator 10 Comments

Last week’s shocking Strikeforce sale is still resonating through the MMA landscape as it left fans and media with many unanswered questions. MMAPayout will explore why Strikeforce was sold, SVSE’s future plans, and why they decided to walk away from MMA.   In an interview with HDNet’s Bas Rutten, Scott Coker revealed that Silicon Valley […]

Filed Under: Featured, Mergers and Acquisitions, opinion and analysis, Strikeforce, UFC, Zuffa

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