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UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

The marketing of Liz Carmouche

February 22, 2013 by Jason Cruz 3 Comments

UFC 157 will go down as a historical night for the company regardless of the PPV buys.  For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche.  While we all know about Rousey, Carmouche is a compelling story that complements the company’s first foray into women’s MMA. […]

Filed Under: Featured, opinion and analysis, Public Relations, UFC

Alvarez-Bellator lawsuit enters settlement discussions

February 18, 2013 by Jason Cruz 4 Comments

The Eddie Alvarez-Bellator situation may be drawing closer to a possible settlement as Patrick English, attorney for Bellator, sent a letter to the Court requesting an extension of time to respond to Alvarez’s Counterclaims.   The parties have agreed to the extension until March 1, 2013 and the Court approval should be a mere formality. Mr. […]

Filed Under: Bellator, contracts, Featured, legal, UFC

Concessions made by New York may allow UFC in state

February 14, 2013 by Jason Cruz 2 Comments

In a turn of events on Wednesday, the U.S. District Court for the Southern District of New York was to hear oral arguments in New York’s Motion to Dismiss Zuffa’s First Amended Complaint.  Instead, John Schwartz, attorney on behalf of the state of New York made a surprising admission. The attorney representing the Attorney General […]

Filed Under: Featured, legal, New York, regulation, UFC, Zuffa

Court to hear oral argument in Zuffa-New York lawsuit

February 12, 2013 by Jason Cruz 5 Comments

This Wednesday, February 13th, the Court will hear oral argument in New York’s Second Motion to Dismiss Zuffa, et al’s lawsuit against the state citing that the state’s law banning MMA is unconstitutional. As you may recall, Zuffa sued the state of New York citing the law banning Mixed Martial Arts in the state as […]

Filed Under: Featured, legal, New York, regulation

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