Welcome to another edition of Payout Perspective. This time we take a look at UFC 158 from the Belle Centre in Montreal where GSP defended his welterweight title against Nick Diaz. GSP dominates Diaz In a much anticipated match, Georges St. Pierre controlled Nick Diaz for 5 rounds and earned the unanimous decision. Diaz and […]
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Payout Interview: Elie Deshe of VFD Marketing
MMA Payout had the opportunity to speak with Elie Deshe, a partner at VFD Marketing. Deshe and his organization represent several UFC fighters including Leonard Garcia, Travis Browne, Clay Guida and Nate and Nick Diaz. We covered a couple interesting subjects including the Diaz Brothers, agent regulation and working with sponsors. VFD Marketing is based […]
Fox Sports 1 launches August 17th
Fox revealed its plans today for Fox Sports 1 which will launch August 17th. According to SI’s Richard Deitsch, the dedicated sports channel will have UFC Fight Nights on Wednesdays. However, it will have a UFC Fight Night the first night of the channel, August 17th. Deitsch also reports that the fights on Wednesdays will […]
UFC 157: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]
The marketing of Liz Carmouche
UFC 157 will go down as a historical night for the company regardless of the PPV buys. For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche. While we all know about Rousey, Carmouche is a compelling story that complements the company’s first foray into women’s MMA. […]