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Mayweather Payout Perspective

May 7, 2013 by Jason Cruz 17 Comments

Welcome to a special edition of Payout Perspective where we take a look at Floyd Mayweather’s latest fight since last May as he took on Robert “The Ghost” Guerrero at the MGM Grand in Las Vegas, Nevada. Mayweather fights technical masterpiece against Guerrero It wasn’t exciting but Mayweather showed that he still has it. While […]

Filed Under: boxing, CBS, Featured, Golden Boy, pay-per-view, Showtime, sponsorships, TV

Eddie will go…Alvarez proclaims Bellator case will go to trial

May 5, 2013 by Jason Cruz 1 Comment

Eddie Alvarez will be appearing on The MMA Hour Monday to presumably talk about his legal fight with Bellator.  The appearance comes after a weekend of tweets in which he went after Bellator, Spike and Viacom. Alvarez’s official twitter handle, @Ealvarezfight, indicated that he was moving to train with the Blackzillians.  It also stated he […]

Filed Under: Bellator, contracts, Featured, legal, Twitter, UFC

Rovell calls out White on UFC numbers

May 1, 2013 by Jason Cruz 16 Comments

ESPN Business Reporter and UFC head Dana White went back and forth on twitter on the state of UFC business.  The UFC drew the scrutiny of ESPN business reporter Darren Rovell.  If you didn’t know, Rovell covers the business of sports and is as active on twitter as Dana White.  Rovell sent a tweet out […]

Filed Under: Featured, financial, gate, Public Relations, ratings, social media, Twitter, UFC

UFC 159: Payout Perspective

April 30, 2013 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 159 from the Prudential Center in Newark, New Jersey where Jon Jones defended his Light Heavyweight title against Chael Sonnen. Jones takes care of Sonnen, now must heal toe It was the outcome that most had expected.  Despite Sonnen’s promos, […]

Filed Under: Featured, gate, pay-per-view, Public Relations, sponsorships, Tapout, TUF, TV, UFC

The PR of Chael Sonnen

April 27, 2013 by Jason Cruz 7 Comments

For MMA fans the thought of professional wrestling is beyond comparison with the real sport of the UFC.  Yet, if you want to see pro wrestling in MMA, you need only look to Chael Sonnen. “Anderson Silva you absolutely suck.” – Chael Sonnen post-fight Octagon interview at UFC 136. In my opinion, the best start […]

Filed Under: Featured, opinion and analysis, Public Relations, UFC

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Earlier in the week he showed up to weigh ins drunk and puked himself

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