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The State of the UFC Address

October 4, 2010 by Kelsey Philpott 26 Comments

There’s a lot of misinformation circulating around the MMA community in regards to the state of the UFC, so I’d like to provide a little payout perspective on the hot button issues that currently have some folks troubled. UFC TV Ratings and PPV Buyrates Simply put: the PPV buyrates are up and the TV ratings […]

Filed Under: Apparel, booking, Featured, financial, gate, mainstream, marketing, pay-per-view, payouts, UFC

UFC 119: Payout Perspective

September 27, 2010 by Kelsey Philpott 6 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 119: Mir vs. Cro Cop which was held at the Conseco Fieldhouse in Indianapolis, Indiana on September 25th. The event was headlined by a heavyweight tilt between former UFC Champ Frank Mir and Pride OWGP Champ Mirko Cro Cop. […]

Filed Under: booking, Featured, mainstream, marketing, pay-per-view

UFC 117: Payout Perspective

August 9, 2010 by Kelsey Philpott 2 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 117: Silva vs. Sonnen, which was held Saturday, August 7 from the Oracle Arena in Oakland, California. The stacked event not only featured Silva vs. Sonnen, but Fitch vs. Alves, dos Santos vs. Nelson, and Hughes vs. Almeida. Silva […]

Filed Under: Blue Book, booking, Featured, pay-per-view, sponsorships, UFC

UFC’s Zelaznik on International Business

July 20, 2010 by Kelsey Philpott 3 Comments

Ben Fowlkes of MMA Fighting has posted an interesting interview with the UFC’s Managing Director in the U.K., Marshall Zelaznik, that broaches a variety of subjects including the UFC’s latest absence from the U.K. market. The U.K. market seemed like a big deal to the UFC when it first began expanding internationally, but so far […]

Filed Under: booking, international, UFC

No More Interim Belts

July 7, 2010 by Kelsey Philpott 8 Comments

John Morgan of MMAJunkie writes that Lyoto Machida would like to fight Rashad Evans for an interim light heavyweight title in lieu of the knee injury that has sidelined champion Mauricio Rua until March. “Honestly, we’d like to fight ‘Shogun,’” Machida’s manager, Ed Soares, today told MMAjunkie.com Radio. “Now it’s 1-1. It’s even. Let’s do this […]

Filed Under: booking, opinion and analysis, UFC

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