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booking

Mayorga-Thomas Press Conference Entertains

April 16, 2010 by Kelsey Philpott 5 Comments

Yesterday, Shine Fights held a pre-fight press conference for its Mayorga-Thomas fight scheduled for next month on May 15th. During the session, things got pretty tense between Mayorga and Thomas. Watch for yourself: Payout Perspective: There was something about the dynamic of Mayorga talking so much trash, the old lady translating, and Thomas visibly seething […]

Filed Under: booking, Promoters, Public Relations

Silva’s Next Opponent: Chael Sonnen

April 14, 2010 by Kelsey Philpott 4 Comments

Dana White announced on ESPN’s “Jim Rome is Burning” that Anderson Silva’s next opponent will be UFC middleweight and former WEC middleweight champion Chael Sonnen. “He’s got a real tough fight coming up. His next fight’s going to be against Chael Sonnen, and Chael Sonnen’s one of these guys who’s not going to lay back, […]

Filed Under: booking, UFC

UFC Sheds Light on Expo, Launches Website

April 14, 2010 by Kelsey Philpott Leave a Comment

The UFC has announced that this year’s UFC Expo will be even bigger and better than last year’s event. Fans can expect appearances from over 30+ UFC and WEC fighters, in addition to a grappling tournament and a host of training sessions, keynote speakers, interactive fan events, and over 150 exhibitors. Payout Perspective: The Expo […]

Filed Under: booking, marketing, UFC

WEC 49 in Edmonton on June 20th

April 12, 2010 by Kelsey Philpott 1 Comment

The Staff at Sportsnet.ca are reporting that the WEC has booked a date in Canada this summer. The organization will bring WEC 49 to Edmonton’s Rexall Place on June 20th – the same venue that currently holds the Edmonton Oilers of the NHL. The WEC will make its Canadian debut this summer as expected, but […]

Filed Under: booking, WEC

Integrated Marketing: Building the Next UFC 100

April 5, 2010 by Kelsey Philpott 6 Comments

UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]

Filed Under: booking, Featured, gate, marketing, media, opinion and analysis, pay-per-view, TV, video games

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