UFC official clothing sponsor RYU announced that it has opened an athletic training facility, the House of RYU, in Las Vegas, Nevada. It will offer fitness and training programs for athletes and MMA practitioners of all levels.
Via RYU press release:
The House of RYU will offer fitness and training programs for athletes and MMA practitioners of all levels. In addition to this, the House of RYU will also be a headquarter location for RYU athlete appearances, fighter signings and is poised to become one of the top Martial Arts training facilities in the world for pro fighter training camps and fight preparation. The House of RYU will also be actively involved with the local (501(c)(3) pending) non-profit organization The Fight Foundation that educates and empowers at-risk youth thru Mixed Martial Arts and mentoring programs and activities, hosting events to combat bullying and its ensuing social issues.
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As part of the re-branding of the facility, RYU will also replace the previous retail display with new items from their just released Men’s Fall 2012 Collection and new Women’s Fall 2012 Line so that Martial Arts enthusiasts who train at the House of RYU will also be able to wear RYU’s premium performance apparel and gear specifically designed to enhance their overall performance.
The company is on a roll having been featured on ABC’s “Good Morning America’s” Deals and Steals segment to Beat the Heat. It also announced that it signed a lease for its first Flagship store at The Shoppes at the Palazzo in Las Vegas. It is set to open this September.
Payout Perspective:
This is a big step for RYU as it still in the infancy of its sponsorship with the UFC. However, as you can see from UFC events, RYU is starting to become a familiar logo within the Octagon. The brick and mortar training facility and Flaghship store are risks for the company. It’s interesting to see this expansion so soon. It does have the full support of the UFC. As an example, the UFC tweeted out the new RYU’s women’s line in support of its sponsor. A nice boost for the company that the UFC is promoting its business. We shall see how the company does over the course of time.
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