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Kelsey Philpott

UFC Primetime Episode Two: 506,000 viewers

March 19, 2010 by Kelsey Philpott 6 Comments

MMAPayout.com has learned that Wednesday night’s episode of UFC Primetime: GSP vs. Hardy drew an average audience of 506,000 viewers, good for a .43 HH rating. Payout Perspective: The debut episode of the GSP vs. Hardy series scored big, but this follow-up has to be a little bit of a disappointment as it drops 50%. […]

Filed Under: ratings, TV, UFC

Liddell on Cover of UFC Magazine (April-May)

March 19, 2010 by Kelsey Philpott 6 Comments

Chuck Liddell will grace the cover of the 4th edition of UFC Magazine with a cheeky picture that is sure to put a smile on the face of  even Tito Ortiz. The new edition hits news stands in April. Payout Perspective: Liddell joins Anderson Silva, Brock Lesnar, and Dana White as cover men for the […]

Filed Under: publishing, UFC

Strikeforce Goes Solo on April 17th

March 18, 2010 by Kelsey Philpott 12 Comments

Mike Chiappetta of MMAFighting.com is reporting that Strikeforce will be the only MMA promotion running a live show on Saturday, April 17th as the UFC has opted not to hold its rumored card, also in Nashville, on the same day. The long-rumored UFC event expected to counter the promotion’s April 17 CBS offering will not […]

Filed Under: booking, Strikeforce, UFC

RVCA Back in the UFC

March 18, 2010 by Kelsey Philpott Leave a Comment

RVCA sponsored athlete, BJ Penn, confirmed in an interview with IGN.com on Monday that RVCA is once again an approved sponsor for UFC fighters. In addition to Penn, the trendy lifestyle brand also sponsors UFC middleweight contender Vitor Belfort. IGN: RVCA clothing was recently banned from sponsorships inside the UFC. You’ve always been related to RVCA, […]

Filed Under: Apparel, sponsorships, UFC

New EA MMA Gameplay Video

March 17, 2010 by Kelsey Philpott Leave a Comment

Electronic Arts has released a new EA MMA video that uses real gameplay footage and prominently features the Strikeforce cage and fighters. The game is set for release sometime later this year.   Payout Perspective: In terms of the video game industry, I think most gamers would agree that competition is unquestionably a good thing. […]

Filed Under: marketing, video games

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