This past spring, Endeavor purchased the rest of the outstanding holdings the UFC and went public. The company has touted the profitability of the UFC and the promotion was praised for events it held during the pandemic. Endeavor had paused its IPO a couple years back due in part to several factors. The pandemic also […]
Top 10 of 2021: No. 3 UFC partners with Crypto.com
The UFC forged a deal with Crypto.com in one of the biggest partnership deals in the company’s history. The deal, announced the same weekend, as McGregor-Poirier III in July was in the low 7 figures. Crypto.com became the first-ever global Official Fight Kit Partner and the First-ever Official Cryptocurrency Platform Partner for the promotion. It […]
Top 10 of 2021: No. 4 The Return of Conor McGregor
2021 saw the return of Conor McGregor as he fought Dustin Poirier twice this year and lost both fights. Each saw a different side of McGregor. Regardless, he still is a top draw in the company as the PPVs saw the biggest buy rates this year. In January, McGregor returned to fight Poirier on Fight […]
Top 10 of 2021: No. 5 UFC airs on ABC
The UFC returned to network television in January as it aired two shows in 2021 on ABC. The promotion held 2 televised cards on ABC. The first UFC on ABC aired in January featuring Max Holloway and Calvin Kattar in the feature. The telecast drew 1.22M viewers. The telecast went up against the NFC Playoff […]
Top 10 of 2021: No. 6 Bellator moves to Showtime
Bellator moved to CBS-owned Showtime in 2021 after a brief stint on CBS Sports Network in 2020. The promotion began it run this past April with most events airing on Friday nights. It also used a subscription special in order to entice fans to sign up for Showtime. Ratings on Showtime were sparse considering it […]