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Jason Cruz

Will Jake Paul trolling work to change UFC?

February 5, 2022 by Jason Cruz Leave a Comment

Sportico.com opined today that Jake Paul’s trolling against the UFC is a ‘win-win.’  The opinion piece written by JohnWallStreet indicates that Paul as disrupter wants “social impact to be “a part of [his] legacy.”” Paul and his business partner Geoffrey Woo intend to publish an economic White Paper that makes the case that evolution towards […]

Filed Under: UFC

Anik involved in latest Modelo-UFC promotion

February 3, 2022 by Jason Cruz Leave a Comment

Modelo is launching a new promotion around the UFC and this time Jon Anik will be a part of it.  The contest involves some synergy with another one of the UFC’s sponsors, DraftKings. By entering free contests on DraftKings, fans will compete for a chance at two $10,000 cash prizes and a chance to win […]

Filed Under: DraftKings, Modelo, sponsorships, UFC

PFL signs sponsor deal with Redcon1

February 3, 2022 by Jason Cruz Leave a Comment

Supplement brand Redcon1 will be the official performance, active nutrition and supplement partner of the Professional Fighters League according to Adam Stern of the Sports Business Journal. Financial terms of the deal were not disclosed although it will be a multi-year deal. The agreement will see Redcon1 advertise during all regular-season events on ESPN and […]

Filed Under: PFL, sponsorships

Top Rank Boxing on ESPN (1/30) draws 539K

February 2, 2022 by Jason Cruz Leave a Comment

Top Rank Boxing on ESPN drew 539,000 viewers on Saturday night per Nielsen via ShowBuzz Daily.  The telecast drew 197,000 viewers in the A18-49 demo and a 0.31 household rating. The telecast featured Robson Conceicao and Xavier Martinez in a battle of 130 pounders.  Conceicao won via unanimous decision.  In addition, Muhammad Ali’s grandson, Nico […]

Filed Under: boxing, ESPN, ratings, Top Rank

Floyd Mayweather enters NASCAR with TMT car

February 1, 2022 by Jason Cruz Leave a Comment

Floyd Mayweather is making his move into NASCAR.  On Tuesday, he announced his foray into the sport in an attempt to qualify a car into the Daytona 500. The Money Team Racing will have 23-year-old Kaz Grala as their driver. TMT AT THE DAYTONA 500 2022!!!!@kazgrala @tmtracing50 pic.twitter.com/lkS83ajGfk — Floyd Mayweather (@FloydMayweather) February 1, 2022 […]

Filed Under: boxing, sponsorships

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Mariners are promoting Michael Arroyo, their No. 1 hitting prospect, from Triple-A Tacoma today.

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