The first UFC PPV event of the year took place on Saturday night at The Honda Center in Anaheim, California. The company doled out $50K bonuses to new champ Deiveson Figueriredo and Brandon Moreno for another Fight of the Night honor. Figueriredo outlasted Morena in a close, back and forth affair. The Brazilian ended up […]
Project Rock becomes official footwear of UFC
The UFC announced that it has entered into a partnership with Project Rock to be the official global footwear partner of the UFC. The sponsorship begins Saturday at UFC 270. Terms of the deal were not disclosed. On episode 5 of UFC Embedded, there was a hint as to the sponsor deal with the camera […]
Report: UFC 269 draws “slightly more than” 500K PPV buys
The Sports Business Journal’s Adam Stern reports that UFC 269 drew “slightly more than” 500,000 PPV buys on ESPN+. .@ESPNPlus sold slightly more than 500,000 PPV units for #UFC269 last month, per SBJ sources. pic.twitter.com/EE5Yuqe7UE — Adam Stern (@A_S12) January 20, 2022 UFC 269 took place Saturday, December 11th at T-Mobile Arena in Las Vegas, […]
UFC NFTs releasing Sunday
The Sports Business Journal reports that the UFC and Dapper Labs are rolling out UFC NFTs. The packs will cost $50 each with athletes receiving 50% of the revenue. The product is called UFC Strike and will be similar to the NBA’s Top Shot NFTs. Per the report Endeavor is an investor in Dapper Labs […]