Ahead of his fight next week at Bellator 284, I spoke with former college football player Bailey Schoenfelder as he prepares for his third professional fight against Mark Currier.
UFC exec predicts O’Malley next mainstream star
COO Lawrence Epstein predicted that UFC bantamweight Sean O’Malley has the potential to be the sport’s next mainstream superstar. Epstein made the comments during a Sports Business Journal Twitter Spaces event last week prior to UFC 277. Epstein cited O’Malley’s appeal to the younger demographic. Of course, the 27 years old is well-versed in the […]
AEW Dynamite (08.03) returns to top spot in cable
AEW Dynamite returned to number 1 in cable Wednesday night with 938,000 viewers overall per Nielsen via ShowBuzz Daily. It drew 0.32 in the A18-49 demo. The telecast drew 0.21 in F18-49, 0.44 in M18-49, 0.26 in A18-34, 0.16 in F12-34, 0.28 in M12-34, 0.38 in A25-54 and 0.37 in over 50. AEW Dynamite June […]
UFC agrees to deal with Amazon Merch on Demand
Earlier this week, the UFC launched a partnership with Amazon Merch on Demand which will allow the company to sell original designs. Amazon Merch on Demand is Amazon.com’s print-on-demand service. It covers officially licensed UFC apparel and accessory products. The service allows content creators to upload their own designs and have them printed as merchandise […]
Shopping platform comes to UFC Fight Pass
You may now be able to shop while still watching UFC Fight Pass thanks to Endeavor Streaming’s recent agreement with video shopping platform AiBUY. The company will add its e-commerce overlay into Endeavor’s OTT properties including UFC Fight Pass according to the Sports Business Journal. The UFC will use the technology to sell league merchandise, […]