The Sports Business Journal reports that Top Rank Boxing revenue from sponsorships is up 110% from last year with more room for revenues. The boost, according to the article, is attributed to former Turner executive Brian Kelly’s retention for the company last year. Social media revenue is up 250% in the same period. Kelly indicated […]
UFC 278 attendance, gate and bonuses
UFC to introduce 4D ads to Fight Pass
The Sports techie (via SBJ) reports that the UFC will begin a pilot program with company 4D which will display a digital overlay of sponsors during UFC broadcasts on UFC Fight Pass. The UFC will be one of the first sports properties to utilize this advertising. Previously, the company did work with esports. The ads […]
PFL Cardiff draws 276K on ESPN
The Professional Fighters League Playoffs airing on Saturday afternoon prior to the UFC San Diego drew 276,000 viewers. It was good enough for 43rd overall in the cable ratings Saturday. The telecast drew 100,000 in the A18-49 demo per Nielsen via ShowBuzz Daily. The telecast featured the welterweight and heavyweight playoffs. The feature fight saw […]
AEW Dynamite (08/17) draws 957K viewers
AEW Dynamite on Wednesday night drew 957,000 viewers falling short of the top spot in cable ratings. It finished second overall to the Real Housewives of Beverly Hills on Bravo. AEW Dynamite drew 0.30 in the A18-49 demo, 0.19 in F18-49, 0.40 in M18-49, 0.18 A18-34, 0.13 F12-34, 0.17 M12-34, 0.38 A25-54 and 0.43 in […]