Fighters Only magazine has introduced a new fitness publication called, Train Hard Fight Easy (THFE), which will focus on MMA fitness and nutrition.
According to Fighters Only:
In addition to expert editorial discussing MMA-related health, nutrition and conditioning THFE also features blow-by-blow fighting techniques. Taking readers through their fight secrets and appearing in their own picture editorials every issue are the THFEfight camp: MMA legend Wanderlei Silva and his long-term coach Rafael Cordeiro; BJJ guru Renzo Gracie; Greg Jackson, the most successful trainer in MMA today; plus esteemed wrestling coach Kenny Johnson and his close friend UFC Hall of Famer Matt Hughes.
The first issue details the training habits of Georges St. Pierre. The magazine is also available via Fighters Only’s iPad app on iTunes.
Payout Perspective:
Considering the amount of MMA gyms, “cardio kickboxing” classes and workout videos (e.g., RUSHFIT) populating the workout landscape now, it is easy to see a fitness periodical dedicated to MMA. With GSP as its cover guy for the first issue, you can expect booming sales.
Regardless of the cover, the popularity of MMA has many people trying it out themselves. From a workout perspective, many people are into the “Men’s Health-type” information on what to eat to have a body like GSP and less like Fedor. A magazine focusing on how MMA athletes eat and train should have the eye of many wannabe fighters and people just interested in getting in shape.
Interesting that they would use GSP for the first cover at a time when he’s going around saying he doesn’t do S&C to help his performance.