Sports Business Journal reports that perennial, beer sponsor Tecate plans to have its biggest promotion for the May 7th Manny Pacquiao v. Shane Mosley fight. Via Sports Business Journal (subscription required): Tecate will produce about 100,000 cases — or more than 1 million of the 24-ounce cans — for distribution in participating stores in the […]
TapouT sponsors race car at Nascar’s Nationwide series
MMA clothing brand TapouT unveiled its sponsored race car at NASCAR’s Nationwide Series on Saturday. The TapouT Chevrolet placed 12th in its first ever race. Via MMA Junkie: In February, MMA clothing manufacturer TapouT announced it was branching out from its core audience with a multi-year partnership with racing team Kevin Harvick Inc. “I expect […]
UFC on Versus 3: gate, ratings and payout
The numbers for UFC on Versus 3 are in and the biggest surprise is the generous bonus Dana White awarded Diego Sanchez and Martin Kampmann. Gate In its first time in the state of Kentucky, the UFC drew 8,319 for a live gate of $471,450. The UFC announced this at the post-fight press conference according to MMA Junkie. Ratings Ratings for […]
Sponsorship Spotlight: Cagehero
MMA Payout had the opportunity to speak with Mark Mastrandrea about his company Cagehero. Founded in 2010 along with Ian Parker, Cagehero t-shirt designs are not the usual MMA brand of skull and crossbones design. MP: When was Cagehero established? How long have you been in business? Where are your offices? CH: Ian Parker and […]
UFC on Versus 3 Prelims airing on Facebook
Facebook live-streaming is here to stay for the UFC as it will air 2 prelim bouts prior to it airing on Versus tonight. In addition, Versus will have pre and post-fight shows on the channel similar to previous times on the network. Via MMA Junkie: The UFC’s Facebook page (www.facebook.com/ufc) has been used to stream […]