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Jason Cruz

Limited edition Silva watch available on Black Friday

November 26, 2010 by Jason Cruz 1 Comment

UFC middleweight champion Anderson Silva has partnered with watchmaker Meister in releasing limited edition watches with the identifiable Silva “killer bee” logo. The limited edition watches are available online at Meister’s web site. Only 50 of the 200 made will be available online. The remaining watches will be distributed to select Meister retailers. Via MMA Junkie: Previous special-edition […]

Filed Under: marketing, UFC

UFC-WEC merger means more jobs on the line

November 25, 2010 by Jason Cruz 13 Comments

This week’s expulsion of Gerald Harris from the UFC is a sign of things to come from the UFC. With the UFC-WEC merger, the UFC will expect more from its fighters, or they will be let go. MMA Fighting explains: The UFC has examined the cold, hard numbers of the merger and come to the […]

Filed Under: opinion and analysis, UFC

UFC 123 Prelims score solid 1.5 million viewers

November 23, 2010 by Jason Cruz 1 Comment

UFC 123 Prelims on SpikeTV garnered a strong audience of 1.5 million viewers for a 1.1 household rating. It earned a 1.31 in M18-49 and a 1.21 in M18-34. Spike TV confirmed this information in an email to MMA Payout. The numbers are tied for the third all-time highest “UFC Prelims” rating according to MMA […]

Filed Under: ratings, UFC

Frank Shamrock on Jimmy Fallon talking Strikeforce and anti-bullying campaign

November 23, 2010 by Jason Cruz 6 Comments

Strikeforce’s Frank Shamrock made an appearance on Late Night with Jimmy Fallon last Thursday to promote Strikeforce’s Dec. 4th event as well as his anti-bullying campaign, Stand Up Together. Payout Perspective: Shamrock’s appearance is a big step for the mainstream visibility for Strikeforce. I thought he was great but I would be interested in knowing whether […]

Filed Under: Public Relations, Strikeforce

Edgar inspires NY Jets with pre-game speech

November 22, 2010 by Jason Cruz 1 Comment

UFC Lightweight Champion Frankie Edgar spoke to the New York Jets this past Saturday night prior to the Jets’ Sunday afternoon game against the Houston Texans. Edgar was brought in by Jets head coach Rex Ryan, an MMA fan, to impress upon the players the importance of mental toughness. Via Yahoo Sports: Edgar spoke to the Jets […]

Filed Under: Public Relations, UFC

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Dare I say the definition of a "freak fight." But also peak #MMA

Sir Chris of BC 🇨🇦🇺🇸 @Chrisxy24

In 1994, UFC 4 delivered a stunning upset when Keith Hackney, weighing 200 pounds, defeated the enormous Emmanuel Yarbrough, who towered at 6'8" and weighed a staggering 600 pounds. Hackney couldn't continue because he broke the bones in his hand punching a 600 psi dude. These

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Russell Wilson backing up Geno Smith on the team that drafted Sam Darnold would be cinema

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Wht about PFL ones?

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Not mad at it

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