Canadian based collectible figure company, Round 5, announced the release of a limited edition Georges St. Pierre figure available only at the UFC 129 Fan Expo in Toronto. In addition, it is offering purchasers the opportunity to have their own likeness on a Round 5 figurine.
Via Round 5 press release:
Markham, ON (April 25, 2011) – Round 5 President Damon Lau officially announces the release of the Georges “Rush” St-Pierre UFC Fan Expo Toronto 2011 Exclusive figure and gives details on how Round 5 collectors can have their own likeness turned into a Round 5 figure.
The limited edition GSP figure will only be available at the UFC Fan Expo in Toronto, and will feature GSP in his black gi and signature headband he wore at “UFC 94: St-Pierre vs. Penn 2” where he defeated BJ Penn via 4th round TKO to retain his welterweight crown. Also included in this release is a die cast replica of the UFC title belt.
“The biggest fight in UFC history is happening in Toronto, and as a Canadian company we felt that we had to really give our hardcore collectors something incredible,” said Lau. “We don’t expect that these will be available for more than a few hours, so if you want one, you should arrive early.”
Only 1000 units of the GSP Fan Expo Toronto Exclusive figure have been produced, the figure will retail for $25.00 and can be purchased only at the Round 5 booth at the UFC Fan Expo in Toronto on April 29-30.
Round 5 will also provide attendees of UFC Fan Expo Toronto with the unique opportunity to receive a one-off Round 5 figure created in their own likeness.
“We will randomly attach “Golden Tickets” to the back of select GSP figures, these tickets will entitle the purchaser to have their head scanned, and printed onto an existing Round 5 body,” Lau said. “These figures will be official Round 5 products and will be one of a kind pieces.”
Round 5 will have a 3D imaging scanner at their booth. Five lucky collectors will win the opportunity to have their heads scanned. The resulting unpainted heads will be attached to their choice of existing Round 5 bodies.
According to the press release, Round 5 is the officially licensed collectible figure company of the UFC.
Payout Perspective:
With only 1000 units available at $25.00, the Round 5 booth will have long lines of fans clamoring for one of the GSP figurines. The crowd will probably resemble the frenzy for Cabbage Patch Kids in the 1980s. It will be interesting to check eBay next week to see how many GSP figurines will be sold and for how much. This is an example of the many Canadian-based businesses taking advantage of the throngs of fans heading to UFC 129 this weekend. It’s a chance for companies like Round 5 get in front of consumers. Aside from GSP, Round 5 has other figurines that many fans will purchase once the GSP collectibles are scooped up.
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