The Sports Business Journal (subscription required) reports on how Las Vegas has tried to remain the center of the fight game despite a down economy. Vegas has experienced the economic downturn more than any other city and as an example, the big fights in Vegas are no longer guaranteed cash cows. The article points to lower […]
UFC 134 in Brazil sells out in 74 minutes
MMA Junkie reports that UFC 134 in Brazil sold out in 74 minutes. The August 27th event is headlined by local star Anderson Silva facing Yushin Okami. Via Bloody Elbow: Dana (White) stated earlier in the week at the UFC 134 press conference that 16,752 tickets would be available for the event, with prices ranging from R275 […]
Strikeforce imposes sponsor fee
Prior to Saturday night’s Strikeforce event, it was announced that fighters’ sponsors would have to pay a sponsorship “fee”. Similar to the UFC fee imposed on its fighters’ sponsors, Strikeforce sponsors would have to pay a fee effective immediately. The Underground reported the fee and stated that unconfirmed reports had the fee at $35,000. The fee, […]
Arianny Celeste’s revealing Bud Light commercial
The latest UFC Bud Light commercial has UFC ring girl Arianny Celeste promoting Bud Light Lime. Bud Light’s YouTube channel features Celeste rolling in a field of limes. Celeste suggestively talks about “butterfly guards” and “peruvian neckties” and at the end of the commercial she asks for a Bud Light Lime. Payout Perspective: This commercial […]
Ochocinco signs TapouT deal
MMA Mania reports that NFL star Chad Ochocinco has signed a deal with Tapout to sport its mouthguards and wristbands. The deal is a part of Tapout’s expansion outside MMA. Via Tapout press release (h/t MMA Mania): “Ochocinco is the perfect athlete to represent the TapouT brand and its energy and intensity,” said Chris Circo, CEO […]