Former UFC PR head, Jennifer Wenk, has opened her own PR firm and in conjunction with MMA sports agency Authentic Sports Management will represent the likes of Jon Jones and Rashard Evans. Wenk spent the last six years in charge of Public Relations for the UFC. Via Authentic Sports Management press release: “I am honored […]
XBox to release UFC Personal Trainer for Kinect
XBox announced via twitter that it will release the UFC Personal Trainer game for the Kinect system. Coming this June, the game will take people through a full body controller-free workout via the Kinect. Video game maker THQ developed the UFC Personal Trainer. The game will be released June 21, 2011 and have a price […]
Tough Enough ratings: 3.3 million viewers
WWE’s Monday night debut of its resurrected reality show, Tough Enough, received a huge audience of 3.3 million viewers. The reality show featuring Stone Cold Steve Austin has 14 individuals competing for a WWE contract. Via Zap2it.com: WWE TOUGH ENOUGH is #2 new reality series premiere of the year on cable in P18-49 and P18-34. […]
Bud Light renews sponsorship deal with UFC
The UFC announced that beer sponsor Bud Light has renewed its sponsorship with the UFC to remain the official beer of the UFC. The multi-year agreement will keep Bud Light in the center of the Octagon at UFC events. Via UFC press release: Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, […]
Fight Camp 360 receives .5 rating for CBS debut
Kevin Iole of Yahoo! Sports reported via twitter that the debut of Fight Camp 360: Pacquiao vs. Mosley scored a .5 rating on CBS this past Saturday morning. The rating was very good considering the show was on network television on a Saturday morning. Payout Perspective: Nice ratings considering it was not the lead-in to […]