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Jason Cruz

UFC 131 Prelims: 1.6 million viewers

June 14, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that Saturday night’s UFC 131 Prelims on Spike TV scored a strong average of 1.6 million viewers. Via MMA Junkie: The one-hour broadcast peaked with nearly 1.8 million viewers, and overall, scored a 1.0 household rating an average audience of 1.6 million viewers, tying it for third place all-time. Saturday night’s fights rank […]

Filed Under: ratings, TV, UFC

White defends MMA in NY op-ed

June 13, 2011 by Jason Cruz 1 Comment

Dana White made one last plea for the legalization of MMA in New York with an op-ed piece in today’s New York Daily News. While White hopes for a full NY Assembly vote, the current bill to legalize MMA is not expected to be passed. White argued to overturn the ban in the New York Daily News: It’s long […]

Filed Under: New York, Public Relations, regulation, UFC

UFC 131: Payout Perspective

June 12, 2011 by Jason Cruz 3 Comments

Welcome to another edition of UFC 131’s Payout Perspective. This time the UFC made its way north to the Rogers Arena in Vancouver, British Columbia, Canada. In the main event Junior dos Santos retained his #1 contender spot by pummeling Shane Carwin. JDS beats Carwin, Cain next Junior dos Santos soundly defeated Shane Carwin to retain his number […]

Filed Under: Featured, gate, social media, sponsorships, Twitter, UFC, xyience

Mainstream takes notice of UFC’s use of social media

June 11, 2011 by Jason Cruz 5 Comments

ESPN ran an article earlier this week about the UFC’s social media presence and its recent incentive programs for fighters to utilize Twitter as a means to publicize themselves. The UFC ranks second only to the NBA among sports leagues in social media presence. According to ESPN, the UFC has more than 5.8 million followers on […]

Filed Under: Public Relations, social media, Twitter, UFC

UFC shares stage with NHL

June 10, 2011 by Jason Cruz Leave a Comment

The Vancouver Sun reports on the UFC having to play second fiddle with the NHL this weekend. With the Canucks in the Stanley Cup Final and playing Friday night, the city is preoccupied with its hockey team. In addition to sharing the city, UFC 131 took a huge hit when PPV king Brock Lesnar had to pull […]

Filed Under: gate, UFC

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