Round 5 collectibles announced today that it has signed an exclusive global licensing agreement with Bruce Lee Enterprises to produce Bruce Lee-themed collectibles, toys and games until 2015. Via Round 5 press release: “We are honored to be working with a brand with such a storied legacy as Bruce Lee,” Lau said. “We feel that […]
Bellator 44: 325,000 viewers
This past Saturday’s Bellator 44 on MTV2 drew the largest audience of its season with 325,000 viewers tuning in. The telecast also delivered the network’s highest M18-49 rating in the time period according to an email sent by MTV2. Bellator 44’s strong showing was up 90% in P18-49, 23% in M18-34 and 77% in overall […]
UFC Gym opens in Corona, Hawaii Next
MMA Weekly reports that the UFC and BJ Penn will partner to open a UFC Gym in Waikiki, Hawaii. The official announcement was made during the grand opening of the third UFC Gym in Corona, California. Via MMA Weekly: With Penn’s name attached to this new gym, one can only wonder if more fighters will […]
Cablevision offers MMA channel
The Sports Business Journal reports that Cablevision is launching a channel focusing on MMA. Fight Now! will be offered on Cablevision’s sports and entertainment tier beginning May 24th. Cablevision’s sports and entertainment tier is currently in 100,000-130,000 homes. The channel will only be offered on Cablevision for its New York audience. A bit of irony […]
UFC offers bonuses under new Twitter policy
The UFC announced this past week at its UFC Fighter Summit that it will offer bonuses to fighters using their twitter accounts. MMA Fighting reports that fighters will receive bonuses based on the number of their followers and the creativity of their tweets. As most have pointed out, the new policy comes with some risk […]