Despite Thursday’s news of the UFC-Fox deal and its departure from Spike TV, Bellator CEO Bjorn Rebney indicated that he remains committed to MTV2. MMA Junkie reports that while Rebney admits the UFC deal has “shifted the landscape,” he is not clear if it has a direct impact on Bellator’s business. Viacom owns Spike TV and […]
Silva featured in Budweiser commercial for UFC 134
Anderson Silva is featured in a brief Budweiser commercial in leadup to UFC 134. Silva is racking up the mainstream sponsors for UFC 134 which already include Burger King and Nike in addition to a Brazilian soccer team. The short commercial entitled “Anderson Silva vs the Machine” has Silva delivering an elbow strike to a Budweiser […]
UFC on Versus 5 recap
The salaries, ratings and attendance and gate have come back from UFC on Versus 5 from the Bradley Center in Milwaukee Wisconsin. Retiring Chris Lytle received a big sendoff as he ended up the biggest winner of the night. Attendance and gate MMA Junkie reports that 6,751 fans attended the event for a gate of […]
UFC-Harley Davidson announce multi-year partnership and “Hometown Throwdown” promotion
The UFC announced that it has entered into a multi-year partnership with longtime UFC sponsor Harley Davidson. The motorcycle maker became a core UFC sponsor in 2008. Harley Davidson will be featured across multiple UFC platforms including PPV, tv broadcasts, online and in the octagon. It will also be a partner in a newly announced […]
CNN to air Mayweather-Ortiz 24/7
ESPN reports that CNN will air replays of HBO’s 24/7 series for the upcoming Mayweather-Ortiz fight. The first installment of the four-part series leading up to the September 17th fight begins August 27th. HBO’s parent company, Time Warner, is bringing in another of its networks to increase the exposure and reach of the series to […]