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Jason Cruz

UFC 134 Prelims: 1.3 million viewers

August 31, 2011 by Jason Cruz 2 Comments

MMA Junkie reports that the UFC 134 Prelims airing on Spike TV scored an average of 1.3 million viewers. In spite of power outages and a hurricane on the East Coast of the United States, the viewership remained solid. Via MMA Junkie: UFC 134 took place Aug. 27 at Rio de Janeiro’s HSBC Arena. It […]

Filed Under: ratings, TV, UFC

Bellator to air broadcasts in high definition

August 30, 2011 by Jason Cruz 3 Comments

MMA Junkie reports that Bellator will air its fifth season in HD via premium cable station EPIX. The station is offered through Viacom but is not available with other cable providers. Via MMA Junkie: The premium cable station, which is available in approximately 30 million U.S. homes, is Viacom-owned and a joint venture with sister […]

Filed Under: Bellator, TV

SoCal Promoter expresses interest in Spike TV opening

August 29, 2011 by Jason Cruz 1 Comment

Who will replace the UFC when it leaves for the Fox Family? Fight Club OC promoter Roy Englebrecht recently announced that he will be pursuing Spike TV in pitching his company to replace the UFC on the channel. Via Fight Club OC: In all due respect to Bellator and Bjorn Rebney, ProElite, and Shark Fights, […]

Filed Under: Roy Englebrecht, TV

UFC 134 Rio – Payout Perspective

August 28, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective! This time we take a look at UFC 134 held in Rio de Janeiro, Brazil at the HSBC arena. In the main event, Anderson Silva knocked out Yushin Okami in the second round. First round KOs in the featured bouts The most surprising thing of the evening was […]

Filed Under: Featured, Public Relations, sponsorships, UFC

Zuffa and Ubisoft settle lawsuit over video game packaging

August 27, 2011 by Jason Cruz 1 Comment

Zuffa announced this past week that it has settled its lawsuit with video game maker Ubisoft. The lawsuit arose out of Zuffa’s claim that Ubisoft’s “Fighter’s Uncaged” video game use of “ULTIMATE FIGHTING” in promoting its game. The Fight Lawyer has the background here. Via the UFC: Zuffa and Ubisoft jointly announce the resolution of […]

Filed Under: legal, UFC

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