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Jason Cruz

Sponsor to provide walkout music for Diaz at UFC 137

July 9, 2011 by Jason Cruz 2 Comments

MMA Weekly reports that Team Cesar Gracie has entered into a deal with Coalition Fight Music (CFM) to provide walkout music for Nick Diaz in his fight against GSP at UFC 137. The deal has CFM providing walkout music for any fighter under Team Cesar Gracie starting with Diaz as he challenges GSP for the […]

Filed Under: sponsorships, UFC

SafeAuto Insurance commercial features Clay Guida

July 8, 2011 by Jason Cruz 2 Comments

Clay Guida is featured in a SafeAuto Insurance television commercial. Guida, playing himself, “convinces” an uninsured driver sign up for SafeAuto.   (H/t:  MMA Mania) Payout Perspective: Its been a pretty big year for SafeAuto Insurance in its first year of sponsoring fighters in the UFC as well as its signage making appearances in the […]

Filed Under: sponsorships, UFC, Uncategorized

ESPN’s OTL feature garners Martinez Bellator contract

July 7, 2011 by Jason Cruz Leave a Comment

Josh Gross first tweeted the news that Rad Martinez was offered a chance to fight for Bellator. Martinez, an aspiring MMA fighter, was featured on ESPN’s Outside the Line series which chronicled his commitment to caring for his brain-damaged father. Via ESPN: Bellator CEO Bjorn Rebney said the organization had been in talks with Levi Martinez, Rad’s […]

Filed Under: Bellator, Public Relations

Sonnen-Stann set for Showdown in Houston

July 6, 2011 by Jason Cruz 1 Comment

Heavy.com reports that Chael Sonnen is set to return to the UFC Octagon against Brian Stann at UFC 136 in Houston. The middleweight bout could decide the next in line to challencge for the middleweight title. Although Sonnen has had issues with the state athletic commissions in Nevada and California, it is expected that Sonnen will have […]

Filed Under: booking, UFC

UFC 132 Prelims on Spike TV: 1.2 million viewers

July 6, 2011 by Jason Cruz 1 Comment

MMA Junkie reports that UFC 132’s prelims on Spike TV averaged 1.2 million viewers. The broadcast received a 0.8 household rating an a peak of 1.3 million viewers. Via MMA Junkie: The Spike TV broadcast was the No. 2 rated cable program in its timeslot among men 18-49 and men 18-34 (behind only NASCAR racing […]

Filed Under: ratings, UFC

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