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Jason Cruz

White involved in negotiations with Showtime

October 28, 2011 by Jason Cruz 6 Comments

MMA Junkie reports that Dana White is taking over the company’s negotiations for a new deal with Showitme. Lorenzo Fertitta was the lead in the negotiations prior to Ken Hershman leaving Showtime for HBO. White called Hershman a “deal blower” in an MMA Fighting interview with Ariel Helwani. With Hershman out of the picture and Showtime […]

Filed Under: Showtime, Strikeforce, UFC, Zuffa

Mayweather-Ortiz receives 1.25 million PPV buys

October 28, 2011 by Jason Cruz 6 Comments

ESPN’s Dan Rafael tweeted that the official PPV buys for September’s Mayweather-Ortiz fight at 1.25 million. The numbers were provided by co-promoters for the event, Golden Boy and Mayweather Promotions. Via Ring TV: Mayweather-Ortiz generated buys from 1.25 million homes with a value of $78,440,000 in pay-per-view revenue, according to statements released on Friday. Mayweather […]

Filed Under: boxing, Golden Boy, ratings

TUF 14 Episode 7: 1.6 million viewers

October 27, 2011 by Jason Cruz 1 Comment

MMA Junkie reports that episode 7 of TUF 14 scored an average of 1.6 million viewers. The ratings for this week received a household rating of 1.2. Via MMA Junkie: Wednesday’s two-fight episode scored an overall 1.2 household rating, as well as a 1.5 rating among men ages 18-49 and a 1.7 among men 18-34. […]

Filed Under: ratings, TUF, TV, UFC

CageHero rebrands itself

October 26, 2011 by Jason Cruz

MMA Payout had the opportunity to speak with the owners of CageHero, Mark Mastrandrea and Ian Parker as it recently re-branded itself focusing its business to target kids. Once a sponsor of fighters in the octagon, it has a new web site, a new clothing line and its CageHero Kids Team. “We feel we can […]

Filed Under: Apparel, Featured, marketing, sponsorships

Bellator 55: 168,000 viewers

October 25, 2011 by Jason Cruz 5 Comments

MMA Junkie reports that Bellator 55’s ratings this past Saturday night received an average of 168,000 viewers on Saturday night. The numbers show a decrease from Bellator 54 which posted an 185,000 viewer average. An immediate replay of the broadcast received a lowly 45,000 viewer average. Via MMA Junkie: Once again, the latest ratings continue […]

Filed Under: Bellator, ratings

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